B11. Establishing Your library as the Center of Campus: Cultivating Partnerships to Foster Engagement and Market Research-Focused Programs

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Session Type: 
Break Out Session

Creating a strong presence on campus in order to leverage the library as a central location for programming, scholarship, and research entails creating partnerships on campus through outreach activities as well as marketing materials. Through these partnerships and programs, libraries have established themselves as the center for all research-based activities. Kaplan Family Library at Mount Saint Mary College has partnered with various divisions on campus in order to showcase faculty and student research efforts through presentations, luncheons, and informational sessions. Likewise, Rider University Libraries have established themselves on campus through outreach activities that demonstrate the importance of the library in achieving department goals. For both libraries, this has provided the leverage needed to execute new programs with buy-in from all departments and divisions on campus. After attending this breakout session participants will: * come away with examples of outreach activities and collaborative, research-focused programs * be able to rally support from departments and divisions at their institutions to create similar programming * see examples of marketing techniques proven effective for our institutions * be able to showcase research-based promotional programs

Contact Information for Proposal Submission
Principle Contact Name (Last, First): 
Serpico, Joan M
Presenter(s)
Presenting Member: 
Joan M Serpico (Rider University)
Tiffany Davis (Mount Saint Mary College)
Jen Park (Mount Saint Mary College)
Derek Sanderson (Mount Saint Mary College)
Presentation File: